One of the first measures adopted by the new mayor angel Nozal when he took over the Mijas Town Hall was to crack down on the growing number of advertising billboards which in some places damaged the image of the municipality offers to tourists. The majority of the 600 billboards counted had no licence, not even on municipal land. Immediately steps were taken to remove the advertising on public land and to initiate action against those on private lands but with no licence.

The results are clear: in the last four months around a hundred billboards have been taken down, putting an end to what Nozal described as a “barbarity committed against the landscape of Mijas”.

To control the situation even further the local council voted at the end of the last week to award contract to manage the hoardings permitted on municipal land.

The selected firm will have the right to sell advertising on a maximum of 80 billboards (these will be smaller than the traditional size) in exchange for an annual fee of 150,000 euros. Ten per cent of these supports, however, will be reserved for Town Hall use for municipal information.

The contract also comes with the obligation to install 400 litter bins in the municipality.

Source: Sur in English